The Shelf Talker
Data-backed deep dives on the evolving consumer. Every three weeks.
For investors, founders, and operators: Quick investment theses on consumer products, services, and tech. Why Now, key signals and consumer insights, and brands already making waves — all in 5 minutes or less.
Archive
About Me
I’m Tyler Knox, an aspiring early-stage consumer investor. I’ve worked in consumer brand building and investing at Procter & Gamble, AEA Investors, and Listen Ventures. I started The Shelf Talker to sharpen my lens as a consumer VC — and to share it openly with founders, operators, and fellow investors.
Reach Out!
For Investors: Exploring the same categories? I’m always up for swapping notes or co-authoring a deep dive together!
For Founders: Building in a space I’ve covered? Let’s connect — I’d love to spotlight sharp builders.
For Operators: Your front-line insights make these theses sharper. Share what you’re seeing across shelves, screens, or customer data points!